While cosmetic procedures shouldn’t be seen as just a passing trend, there are some new treatments on the horizon that could shake up the non-surgical beauty scene in 2024. These trends include a Botox facial, a non-invasive way to firm up your face without traditional injections, and a range of procedures that can analyze your skin’s needs and enhance its radiance. Pretty smart, huh? Right now, the aesthetics industry is experiencing an intriguing moment. Recent times have brought about significant shifts in how people view cosmetic treatments. The UK government has begun steps to regulate the non-surgical cosmetic sector to ensure safety. Moreover, there has been a noticeable increase in celebrities and social media influencers being open about the cosmetic work they’ve had done, which is helping to destigmatize treatments like Botox. However, one of the most notable changes has been the rise of the ‘make-under’ movement, where more individuals are opting to have their facial fillers dissolved and embracing their natural look. As you’ll soon discover, the upcoming wave of treatments expected to make waves in 2024 focuses less on overly plump cheeks and more on encouraging cells to behave more youthfully, enhancing skin fullness and firmness. For those intrigued by the latest cosmetic trends or considering trying them out, GLAMOUR has consulted with industry experts to guide you through the new options available. Polynucleotides, part of a new group of "biostimulators," are in-clinic treatments designed to stimulate our own cells to produce more collagen and elastin, the building blocks of our skin. These molecules are derived from fish DNA fragments (no fish are harmed in the process) because of their similarity to human DNA. When injected into the skin, they trigger our cells to produce essential components lost with age, such as fibroblast cells responsible for creating collagen and elastin, as explained by Dr. Ash Soni, a plastic surgeon and founder of The Soni Clinic. Unlike fillers that add volume, this injectable, according to consultant dermatologist Dr. Alexis Granite, enhances skin quality by targeting damaging free radicals, boosting hydration, and promoting tissue regeneration. Both Dr. Granite and Dr. Soni recommend the brand Ameela, which can be used on various areas like the face, neck, hands, and most importantly, under the eyes. Dr. Granite notes that the under-eye region is often one of the first areas to show signs of aging. For Dr. Soni, polynucleotides have been a game-changer, especially for patients concerned about their under-eye area but not suitable for traditional tear trough fillers due to eye bags or lack of elasticity. With two treatments typically needed, spaced two weeks apart, and maintenance sessions every six months, results are noticeable quickly, especially under the eyes, with continued improvement over 12 weeks. Dr. Soni explains that improvements in skin quality and elasticity become evident after a few weeks for the face and neck areas. Like all injectables, common side effects may include swelling and bruising.
