Social media is a popular way to share information, but the skincare realm is often flooded with misinformation. To combat this, beauty brand Coats has introduced SnapDerm, a platform connecting users directly with dermatologists for free. This service is easily accessible through Snapchat. To get started, simply add the brand (@coats_skin) on Snapchat, send them a direct message outlining your skin concerns or questions, and you’ll receive advice from a certified dermatologist within 24 hours.
For those unfamiliar with Coats, it’s a British skincare brand endorsed by dermatologists, focusing on creating products that enhance the skin’s barrier using environmentally friendly, carbon-neutral ingredients. SnapDerm is breaking new ground by offering free, personalized access to dermatologists via Snapchat, removing the financial barrier that often prevents skincare enthusiasts from seeking professional advice. This service ensures that the guidance you receive is not only free but also tailored specifically to your skin’s needs.
Ross Nutter, the managing director of Coats, highlights the increasing interest in skincare among young people, who often turn to social media for advice, sometimes using products unsuitable for their skin. SnapDerm provides a secure space to share concerns, ask questions, and receive expert advice from certified dermatologists. This initiative aligns with Coats’ mission to offer accessible and trustworthy guidance to skincare beginners, empowering them to make informed choices.
Users of all ages can engage with dermatologists on SnapDerm to determine their skin type, understand ingredients, receive personalized skincare routines, and seek answers to general skincare queries. Personally, I sought advice on my dry and irritated eyelids, and the dermatologist promptly responded, explaining that the eyelid skin is delicate and prone to irritation. They recommended consulting a doctor to rule out eczema and advised against using products with fragrance or harsh ingredients on that area. Instead, they suggested a gentle cleanser and a mild moisturizer, specifically recommending the Coats hydrating cleanser (£12) and triple moisturizing cream (£16).
