When you ask any trendy, well-connected It-Girl about the must-have cult perfumes, Maison Francis Kurkdjian’s Baccarat Rouge 540 is sure to be at the top of the list. Even though this perfume was first introduced a decade ago as a special limited-edition scent to celebrate Baccarat’s 250th anniversary, it has recently skyrocketed to fame thanks to TikTok. Celebrities like Olivia Rodrigo and Rihanna have given it their stamp of approval, placing it alongside iconic fragrances such as Chanel No.5 and Dior J’Adore.
Thanks to TikTok, this once-exclusive fragrance has become widely known, making it a popular choice among those who follow #perfumetok. You might have already caught a whiff of it on the London tube, in a hotel elevator, at a restaurant, or during a night out. The lingering scent trail left by just one spritz is one of the fragrance’s standout features.
So, what makes Baccarat Rouge 540 so captivating? It’s crafted with ethyl maltol, giving it a sweet toasted cotton candy essence, combined with velvety, woody ambroxan for a sweet and savory mix that’s hard to pinpoint. Perfumer Francis Kurkdjian describes it as an "overdose of everything," striking a balance between airy and rich, delicate and bold.
Fans rave about its alluring scent, with one Fragrantica commenter noting how people always ask what smells so good when they wear it. Another admirer from Selfridges described it as the "sexiest smell" on a woman. TikTok user Niké Oje compared it to luxury experiences like an American Express Black Card or a private jet, exuding confidence and allure.
Imagine the sweet aroma of marshmallows at a fairground blended with the smoky ambiance of a chic hotel bar, with a hint of sensuality akin to a romantic encounter. Many find it worth the high price tag of £235 for a 70ml bottle, considering it a luxury investment akin to a Cartier love bracelet. Despite its exclusivity, younger generations are willing to save up for this coveted scent.
Baccarat Rouge 540 has become a sought-after fragrance, with TikTokers discussing both the original and affordable alternatives. It has earned a reputation as one of the most complimented and imitated scents of its time. When you search for it on TikTok, you’ll find a mix of recommendations for the authentic scent and its affordable counterparts.
